Four live 1:1 sessions over 8 weeks. You bring a real workflow, automation, or problem each time. We solve it on the call — together, on your real tools, with your real data.
When it's faster to build the fix than explain it, I open the editor and have it running before the call ends. You watch the real moves, on your real stack, against your real problem.
You keep what we build. The workflow, the script, the agent, the recap — all yours. No black box, no agency dependency, no "we'll send you the deliverable next week."
I'm Alex Hale. I build production AI systems for a living. Two enterprise platforms I built are live and running, and the operating system my own company runs on, I built in 14 days.
Twelve years in sales came first. Then I taught myself to build with AI and didn't look back. That mix is the point: I know what a business actually needs, and I can build the thing that solves it.
Most people teaching this can only describe it. On our calls, when it's faster to build the fix than explain it, I build it while you watch. That is the whole difference.
No theory decks. No 40-page playbooks you'll never open. Live work on the thing that's actually slowing your business down.
Every other week across 8 weeks. Bring any AI problem — a workflow eating hours, an automation that won't stick, or a "can AI even do this?" question.
I find the real bottleneck under the one you think you have. Most of the time the problem you booked the call for isn't the problem that's actually costing you.
If building the fix is faster than explaining it, I build it — you watch it get made, you own the output, you can re-run it tomorrow without me.
What we found, the fix, and what to do before the next session. Short, specific, no fluff. The whole eight weeks fits on four pages.
Every skill, agent, hook, script, and the one-command installer I run my own company on. Yours to keep, including releases during your term.
$997 value · includedThe workflows, the agents, the prompts, the code. No retainer, no lock-in, no "we host it for you." If you cancel your tools next month, the system still works.
I'd rather you skip this than buy and bounce. Here's the test.
Show up. Bring the problem. Do the work between calls. If you haven't shipped something real and running in your business inside 30 days, full refund. Conditional on doing the work, because that's the only honest way to write this.
It's 1:1, so the calendar is the cap. When the five are gone, the doors close until the next cohort.
Because it's 1:1, the calendar caps the room. When the five are spoken for, applications close until the next opening.
One 60–75 minute session every other week, plus 2–3 hours of focused work between calls.
No. Plenty of seats go to operators who've never opened a terminal. The whole point is to do the work on your real tools — if that means we live-build in Zapier, Notion, a spreadsheet, or a CLI, we live-build there. You don't need to know how before we start; you'll know by the time we finish.
Then this isn't the right room yet. The War Room is hands-on-your-actual-business work. Session one is built around the bottleneck you walk in with. If you'd describe yourself as "curious about AI" but can't name a workflow that's costing you time or money this quarter, save your $1,997 and join the free community first.
One 60–75 minute live session every other week (4 total across 8 weeks), plus about 2–3 hours of focused work between sessions. People who treat the between-session time as optional are the ones who don't ship in 30 days. The guarantee assumes you show up.
If you've shown up to the sessions, brought the problem, done the work between calls, and you still don't have a working AI system running in your business at day 30, email me and I refund the full $1,997. The "conditional on doing the work" line isn't a trap — it's there so I can keep the price honest. Tire-kickers don't get a refund; people who actually try and don't ship do.
Five seats, one cohort, eight weeks. If it's a fit, the application takes about three minutes and we'll be on a call inside the week.
Apply for a seat